Rhetoric

Rhetoric is the art of persuasion, aiming to study the techniques used to inform, persuade, and motivate audiences. It is one of the three ancient arts of…

Overview

Rhetoric is the art of persuasion, aiming to study the techniques used to inform, persuade, and motivate audiences. It is one of the three ancient arts of discourse, along with grammar and logic/dialectic. Rhetoric provides heuristics for understanding, discovering, and developing arguments for particular situations, with a focus on the available means of persuasion. As [[aristotle|Aristotle]] defined it, rhetoric is a combination of the science of logic and the ethical branch of politics, with three persuasive audience appeals: [[logos|logos]], [[pathos|pathos]], and [[ethos|ethos]].